Companies that trusted us

“The best experience guaranteed”

Different objectives were defined: short, mid and long term. In order to guarantee success, we set up a team of professionals of different areas made up by developers, designers, Data Science and Business Intelligence analysts, specialists in digital and telephone interactive marketing.

It was a disruptive, original strategy and the market showed its support with thousands of online inquiries during the first months after implementation. In a very short time, results exceeded expectations.

“Guaranteed success”

We worked with 2 databases per month. The challenge was to increase profitability of the most senior base (STOCK). This represented the highest volume of campaign data but also the lowest performance and negative results.

The cost of acquisition was reduced an average of 33% with peaks of up to 53% without modifying the budget, working the STOCK base in a differentiated way with 4 differentiated sub-segments, together with the implementation of a Welcome Call for cross-selling in both databases.

This project was a success thanks to the teamwork of the Database, Operations, Commercial and Report areas, where we multiplied the number of policies and invoicing.

“Intelligent information”

With over 2.5 million customers in Argentina, the objective was the telephone sale of insurance to Tarjeta Naranja Users, aiming at the C3 segment (middle).

In a world flooded with information, we are aware that the problem is not to find data but to identify relevant data and to interpret it in a useful way and in real time to align it to the business objectives.

Two teams were organized: an operative and a strategic one. Together, they designed a matrix to identify the point of maximum productivity through a deep, optimized segmentation strategy based on the scanning possibilities of each segment.

A 64% increase was achieved, making us the most productive contact center service outsourcing partner of our customer.